iRobot Collab Concept
2020
A branding collaboration concept that helps blend tech into your home lifestyle seamlessly
It's a collaborative design concept project where the entire ID team collaborates to ideate on introducing products in line with our new branding. We delved into diverse furniture categories, exploring innovative ways to seamlessly integrate robots and docks into people's homes. Drawing inspiration from successful collaboration examples, we thoroughly studied the design and brand values of various furniture companies. Ultimately, we identified IKEA as the ideal collaborator for our venture.
Role
Industrial Designer
Contribution
Concept Development
Industrial Design
User Experience
Color, Material and Finish
Good Collab Examples
Why IKEA?
People love IKEA. A great place to introduce iRobot products.
People love iRobot. A great brand to have in IKEA stores.
Introducing products this way is very aligned with our new branding.
We have similar design values: Simple, Purposeful, Iconic, Thoughtful, and Approachable.
Strengthening Co-Exist: Integrating iRobot products in the home environment even more by collaborating with IKEA.
IKEA has entered the smart home category & appears to be looking for partnerships.
What could be more home-centric & lifestyle than IKEA + iRobot?
Where Do Robots Live?
*From iRobot internal survey “Roomba Dock Locations“ (2016)
So…We Visited IKEA to Find New “Home“
And…We Are Not Inventing
New Things
Add-on
Integrated
Co-Exist
Technology + Furniture
Pure geometric shapes & materials evoke the feeling of refined domestic objects & furnishings more than technology, in line with the trend for “soft“ gadgetry that blends into the homes.
Concept Exploration
We delved into a diverse array of low-fidelity design concepts, considering both add-on and integrated directions. The concepts presented above reflect my contributions to the team's collaborative efforts. Following multiple rounds of design critiques, we narrowed down our selection to 6 ideas for the final design collection.
Final Design Collection
Introducing the final collection, spanning diverse categories including storage boxes, smart trash cans, floor mirrors, floor lamps, ottomans, and modular plant stands. Drawing inspiration from existing IKEA products, we reimagined these furniture pieces to infuse new meaning into home lifestyles and provide a new “home“ for our robots.
